1. Apa
kegunaan five forces model yang dikembangkan oleh prof.Michel E. Porter dari
Harvard business school amerika serikat ?
2. Sebutkan
factor - faktor dalam five forces model tersebut !
3. Gambarkan
diagram five forces model dimaksud !
4. Jelaskan
indicator- indicator yang harus diprtimbangkan dari masing - masing model dimaksud !
Jawab
1. Membantu
pengembangan bisnis agar tdak terjadi kekurangan informasi yg akan menganggu
kreatifitas pebisnis
2. - new
entrants
- Buyers
- Suppliers
- Substitutes
- Industry
competitors
3.
3.
4. A.
Bariers to entries
- Economics
of scale
- Experience
and learning effects
- Product
differentiation
- Brand
identification
- Switching
cost
- Access
to distribution channels
- Behavioral
entry barriers
B. rivalry among
competitors
- Numbers
of firm in the industries
- Industry
growth rate
- Excess
capacity
C. power of suppliers
- Number
of important suppliers
- Important
of components or materials being supplied
D. Power of buyers
- Number
of important buyers
- Importance
of products or services to buyers
E. Availability of close
substitutes
- Availability
of close substitutes
- Value-
price ratio of substitute’s products
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